18|8
Fine Men’s Salons
Business Location: Anaheim Hills, Ca
Industry: Health & Beauty
Campaign: New Client
Channels: Facebook, Email,
and Website Plugin
Subject Line: A Cut of Confidence—Take $10 Off an Executive Haircut
Copy: Confidence is rooted in just how in control you feel. As such, an unruly, unkempt style can send you into a spiral that only a full-scale hair upheaval can cure. Lock in on a whole new look courtesy of our exclusive savings from 18|8 Fine Men's Salon today.
It’s all in the look, really. With ambitions to add handsomely to an already impressive client base, 18|8 Fine Men’s Salons of Anaheim Hills enlisted my talents to create a claimable coupon to bring new customers through the door. Crafting the copy and subject line, I built upon their brand to speak to the modern man looking for a sharp new style.