CREATIVE STRATEGIST

Social Media

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Post Haste.

A series of business to consumer social posts directed specifically at new home owners, and credit union members.

 

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Go With the Flow.

An excess of furniture can create a cramped environment that disrupts the flow during an open house. Plan ahead and imagine as if you’re seeing the home for the first time, making the necessary tweaks to ensure a smooth walk-through.

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A Fresh Coat of Paint.

Watching paint dry isn’t a riveting activity, but freshly painted rooms are a cost-effective way to keep a home looking fresh and modern. Neutral colors are a fan favorite, so focus on whites and off-whites in high volume areas such as the kitchen or bathrooms to catch the eye.

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Lighten Up.

DIY upgrades don’t have to be complicated, and they can have a huge impact. For instance, simply swapping out a standard light bulb for a replacement containing a slightly higher wattage provides increased illumination, shedding light on your home’s best features.

 
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Changing the
Status Quo.

With a goal in mind to alter their way of
attracting new candidates to their open positions, Michigan Mutual contracted me to
assist them with the creation of a collection of social posts for their Facebook page.

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Can You See It?

At Michigan Mutual, we understand that you’re not simply a number or a faceless name. You’re a living, breathing instrument of success and an integral part to what we do. We can see it. Can you?

We hire, train and retain outstanding mortgage professionals — and we're currently expanding our team with experienced and enthusiastic underwriters.

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The Balancing Act.

It doesn’t take a doctor to reveal that the sinus pressure you’re experiencing isn’t the result of a wicked, winter cold. It’s the lasting effect of arriving long before the morning bells and dancing with the printer in the pale moonlight. The time has come to pull the shades up on a healthy work-life balance and return to the land of the living.

We hire, train and retain outstanding mortgage professionals — and we're currently expanding our team with experienced and enthusiastic underwriters.

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Under Control.

From overflowing e-mails to overbooked calendars, it isn't easy being an overworked underwriter. We understand that, and at Michigan Mutual the work grind is just a little different. Within our walls you'll be a key cog in the machine and no longer a combustible engine destined to overheat.

We hire, train and retain outstanding mortgage professionals — and we're currently expanding our team with experienced and enthusiastic underwriters.

Devin is much more than a wordsmith with an envy-inspiring vocabulary. He’s a strategic thinker who knows what makes customers of local businesses tick. On any given day, reading Devin’s work has a good chance of making me laugh out loud, weep like my grandmother during the finale of a soap opera, or think about a product in a whole new way.
— Vanessa Demske, Senior copywriter, Petco

 

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Building a Brand.

Starting from the ground up isn’t easy, but establishing a presence on social media isn’t something that one should ever ignore. Here’s a few of my favorites sourced from my time managing the company twitter account.

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Out of this World.

Here’s to the rebels. The emperors. The princesses. The farm boys. The visionaries that see things differently. #MayTheFourthBeWithYou

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(Hash)tag, You’re It.

Pound for pound still the best around.
Happy 10th birthday hashtag!
#hashtag10