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Elements Massage

Business Location: Bannockburn, IL
Industry: Massage
Campaign: Mother’s Day Gift Card
Channels: Facebook, Email,
Subject Line: Keep it Mum—Purchase a 90-Minute Massage for $99 and Receive a Complimentary $20 Upgrade Card for Mother's Day

Copy: Full of understanding and an uncanny ability to always know just what to say, our mothers are well known to work wonders with the greatest of ease. On her special day, make sure mom's in great hands with our exclusive Mother's Day special from Elements Massage Bannockburn.

A day to show mom some love, Mother’s Day was a key holiday for nearly all of our health and beauty businesses with Elements Massage being no exception. Working closely with their branding team, I devised a series of mom-friendly copy inviting customers to embrace Mother’s Day by treating that special lady to a well-deserved massage.