Harley-Davidson
Desert Ridge
Business Location: Mesa, AZ
Industry: Automotive Sales
Campaign: Gift Card Special
Channels: Facebook, Email,
Subject Line: The Road Starts Here—Buy Any Pre-Owned Harley-Davidson Motorcycle and Get a $1,000 Harley-Davidson Gift Card
Copy: For those who flaunt a free-spirit and an insatiable urge to see the world one mile at a time, Harley-Davidson motorcycles embrace a lifestyle that leaves nothing behind. This February, find yourself with a new ride—and a $1,000 gift card courtesy of our exclusive special today.
When the behemoth of bike brands pulls up, you listen to what they have to say. Seeking to drive new purchases of pre-owned motorcycles with a gift card incentive, this particular Harley-Davidson location pushed me in the right direction to create copy that would appeal to anyone who wants to own a piece of American history.